Somebody asked me that the other day. Techies usually say, "it's semantic web." Whatever, the general public will not "get" that. My friend, Greg said it best, "It's what users want without having to say what they want."
What?
So, you are driving down the road and your cell phone beeps when you pass your favorite department store, an image appears on your phone of a leather jacket you've been admiring and a SMS says if you buy today you will save an additional 25%--better yet, it gives you the option to click a button and have it sent to you for an additional fee.
Sunday, February 17, 2008
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