Wednesday, December 7, 2016

8 Facebook Marketing Tips

1. Facebook posts should include a mix of personality-driven content. People like to be entertained. You need to show your personality. TIP:  Live videos from your friends and public figures you follow appear in your News Feed. To get ideas, you find live videos on the Facebook Live Map

2. If you haven't taken time to review your Facebook Insights on your Facebook business page, this should be on the top of your list. If you don't know the profile of your Facebook business page user than you are just guessing at your marketing approach. Tip: Make a guess as to the percentage of men vs. women on your facebook page and their age range. 

3. Facebook posts with images engage 2+ times more than a post without an image. Tip: Your basic Snipping Tool (Windows Program) can help you with image cropping fast and saves to jpg image for easy posting.

4. Respond to reviews, likes, comments. Show your Facebook page fans you are interested in what they have to say. Tip: A simple "thank you" or liking a comment goes a long way.

5. Reuse, rotate or repurpose content. Your content has a longer life than you think. Tip: start with rotating 3 posts during one week and compare your reach to 3 single posts during one week.

6. Best time to post. Typically the long weekend (Th-Sun) is the sweet spot for high engagement posts. Best times has been suggested to be at 9am, 1pm or 3pm.

7. Plan your content so you have a great mix: blog, shared content, video, branded images, funny pictures. Tip: Review your content categories in Facebook Insights and determine which is delivering the best reach from your fans.

8. Don't live in a vacuum, get feedback from your fans! Employ a twitter poll or survey monkey poll to get feedback. Tip: Give your fans a choice of the type of content you post and ask what is their favorite. 

Wednesday, November 16, 2016

Critical for a Successful Campaign

This is a great checklist to review when deciding on a call to action/action for your campaign for your product/service/company.

  • Make a Great Offer
  • Limited-time, Discounted Offer
  • New Experience or Opportunity
  • Customer Reward
  • Fun Experience: Game or Movie or Free Admission to...
  • Contest or Sweepstakes
  • Access to In-depth Whitepaper or Study
  • VIP-only Product or Service or Invite
  • Free or Discounted Membership (value explained)
  • Opportunity to Make a Difference

Friday, October 28, 2016

Consider Guidelines for Your Facebook Marketing, Posts for Best Organic Reach

 Plan a Social Media Marketing Calendar -- Don't just wing it! Have a mix of in-depth and mini features, shared stories, quotes, promos, contests -- all with visuals of some sort.
Employ a Monthly, Quarterly Annual Insights Review - Review Your Facebook Insights and understand your demographics what posts are giving you the best Organic Reach.
Make Quality Guidelines for Photos - Make sure you are not uploading blurry or "sad" photos :(
Set an Image minimum per post - Facebook image posts get 2.3 times more engagement than just text posts alone; so add a picture or two or three!
Be Aware if You Are Monitoring Comments and Allowing Them - Check this and make sure you are answering questions and messages from users.
Saying 'Thank You' to Likes, Comments and Reviews - Let your users know you are paying attention by simply saying thank you.
Recycling/Reusing Your Posts - Don't waste your content, recycle it! Consider reposting or re-sharing a good article again at some point.
Analyze Your Post Timing and Its Affect on Reach - Supposedly, the best times to post is 9am, 1pm and 3pm on Thursday, Friday, Saturday, Sunday. Test it out!

Monday, October 10, 2016

Checklist for Making the Best Email Newsletter

  • Will my audience trust the sender/me/from address? 
  • Is the content relevant to my audience?
  • If your audience signed up for your newsletter, did you really tell them what they'd be receiving and how often they will get it? And, that they can unsubscribe at any time
  • Did you make the signup for your e-newsletter interesting? Don’t just show people a sign-up box for “your monthly newsletter”.  IDEA: Offer them something for their signup, like an ebook, a checklist or a special blog post with extra tips. This can be seamlessly integrated into the signup process-- for example, like in the Thank You email for signing up.
  • The best newsletters I receive usually come from bloggers. They have a very personal way of writing.
  • They encourage me to reply to the email and ask questions (something big companies just don’t do).
  • Do you sound like a car salesman in your newsletter (too sales-y)? 
  • Do you have more than two links in your email? One or two is good; more gets the reader off-focus. Be relevant.
  • Another thing the best email senders do is make use of text-based emails with a limited amount of images (plain-text emails come across as more personal). However, you should also be aware of the fact that people only scan the texts. It is therefore important to structure your content into blocks that are easy to digest and to focus on what’s really essential.  

Wednesday, September 28, 2016

Make it Mobile: Quick Checklist for Mobile Responsive Design

How does your website look on a smartphone? 
Websites designed for PC's typically do not perform well on mobile devices, unless they have been made responsive or mobile-friendly. So, as search engines want to deliver the best results, given the choice, they will prioritize a mobile or mobile-optimized site ahead of one that renders poorly on a mobile device.

Make the most of mobile
Use mobile devices’ unique capabilities to serve your mobile visitors better. Features regularly used for mobile is Click-to-call, Mobile Coupons, Mobile Sales, Store locator and Directions/Map.

Mobile is different
Mobile and PC users search for different things. Where you are, what you are doing and what you want –  it's different if you are on a PC vs. Mobile Phone.

Be real
Don't try to write content for the Search Engines. If you write valuable content that is real to you, the search engines know which content is relevant and what content is fake.

Content is still king
Keep it useful, compelling and regularly updated the content, the more frequently people and spiders will visit, and the more readily people will recommend the site, by linking from other sites and social media. Consider:
- Content that promotes and sells your company and its goods and services.
- Content and services that ad value to the sale-- in-depth product information, advice and reviews, and regularly updated offers that drives email captures and increases loyalty.
- Helpful articles and information, entertainment, giveaways and competitions that are related to the business/customer relationship, but may not necessarily drive sales.

Make it local
Anticipate that mobile users will search on “vegetarian restaurant in [your city]”. If that’s your business, make sure your mobile site emphasizes what you do and where you are. Anticipate want they want: menu, offers, reservations, call, location and map.

Make it social
Make it easy for people to recommend you, share your coupon, sale or content.

Make it fast
Your mobile site should load on a smartphone in 1 second. In August 2013 Google announced new speed guidelines for smartphone sites. Google recommends that the key content of the page, called “above the fold” (because it is visible without needing to scroll down) should be delivered and be displayed on a user’s handset in one second or less. Unfortunately the average mobile page takes more than seven seconds to load.
Regardless of whether your site is responsive or uses dedicated HTML, take steps to make it as fast as possible. Google has warned that slow-loading pages may be penalized in search ranking and that speed would be increasingly scrutinized in the future.

Should my business have an APP?  – Web search engines can’t find you if you are buried in an app
As Google’s Jason Spero says in the Mobile Playbook: “If you have to prioritize between an app and a mobile site, your first priority should be creating a mobile-optimized Website.” There’s a time and place for apps, but if you want your content to be discovered by a wider audience, it needs to be on your mobile site. And, you can build web apps to capture content or perform services with a wider customer reach on the web.  Note: search on Progressive Web Apps to learn more.

Thursday, August 4, 2016

Size Does Matter at Least When Talking about Content Trends

Longer, more in-depth content is cool. We see companies planning for more of  in-depth content and whitepapers in their 2017 budgets. The 350 word articles or blog posts that no one reads just won’t cut it in 2017 …1500–2000 words with lots of value, credibility. Posts/articles/papers are less frequent but meaningful with long shelf life.

Friday, October 30, 2015

Best Social Media Picture Sizes

Bigger is better for resolution  These are the ideal picture sizes for most social networks:

Horizontal (landscape) – 1,024 x 512
Vertical (portrait) – 800 x 1,200

Facebook – 1,200 x 628

Twitter – 1,024 x 512

LinkedIn – 800 x 800

Google+ – 800 x 1,200

Pinterest – 735 x 1,102

Instagram – 1,080 x 1,080

Remember large photos can be reduced without losing detail.

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