Monday, October 10, 2016

Checklist for Making the Best Email Newsletter

  • Will my audience trust the sender/me/from address? 
  • Is the content relevant to my audience?
  • If your audience signed up for your newsletter, did you really tell them what they'd be receiving and how often they will get it? And, that they can unsubscribe at any time
  • Did you make the signup for your e-newsletter interesting? Don’t just show people a sign-up box for “your monthly newsletter”.  IDEA: Offer them something for their signup, like an ebook, a checklist or a special blog post with extra tips. This can be seamlessly integrated into the signup process-- for example, like in the Thank You email for signing up.
  • The best newsletters I receive usually come from bloggers. They have a very personal way of writing.
  • They encourage me to reply to the email and ask questions (something big companies just don’t do).
  • Do you sound like a car salesman in your newsletter (too sales-y)? 
  • Do you have more than two links in your email? One or two is good; more gets the reader off-focus. Be relevant.
  • Another thing the best email senders do is make use of text-based emails with a limited amount of images (plain-text emails come across as more personal). However, you should also be aware of the fact that people only scan the texts. It is therefore important to structure your content into blocks that are easy to digest and to focus on what’s really essential.  

Wednesday, September 28, 2016

Make it Mobile: Quick Checklist for Mobile Responsive Design

How does your website look on a smartphone? 
Websites designed for PC's typically do not perform well on mobile devices, unless they have been made responsive or mobile-friendly. So, as search engines want to deliver the best results, given the choice, they will prioritize a mobile or mobile-optimized site ahead of one that renders poorly on a mobile device.

Make the most of mobile
Use mobile devices’ unique capabilities to serve your mobile visitors better. Features regularly used for mobile is Click-to-call, Mobile Coupons, Mobile Sales, Store locator and Directions/Map.

Mobile is different
Mobile and PC users search for different things. Where you are, what you are doing and what you want –  it's different if you are on a PC vs. Mobile Phone.

Be real
Don't try to write content for the Search Engines. If you write valuable content that is real to you, the search engines know which content is relevant and what content is fake.

Content is still king
Keep it useful, compelling and regularly updated the content, the more frequently people and spiders will visit, and the more readily people will recommend the site, by linking from other sites and social media. Consider:
- Content that promotes and sells your company and its goods and services.
- Content and services that ad value to the sale-- in-depth product information, advice and reviews, and regularly updated offers that drives email captures and increases loyalty.
- Helpful articles and information, entertainment, giveaways and competitions that are related to the business/customer relationship, but may not necessarily drive sales.

Make it local
Anticipate that mobile users will search on “vegetarian restaurant in [your city]”. If that’s your business, make sure your mobile site emphasizes what you do and where you are. Anticipate want they want: menu, offers, reservations, call, location and map.

Make it social
Make it easy for people to recommend you, share your coupon, sale or content.

Make it fast
Your mobile site should load on a smartphone in 1 second. In August 2013 Google announced new speed guidelines for smartphone sites. Google recommends that the key content of the page, called “above the fold” (because it is visible without needing to scroll down) should be delivered and be displayed on a user’s handset in one second or less. Unfortunately the average mobile page takes more than seven seconds to load.
Regardless of whether your site is responsive or uses dedicated HTML, take steps to make it as fast as possible. Google has warned that slow-loading pages may be penalized in search ranking and that speed would be increasingly scrutinized in the future.

Should my business have an APP?  – Web search engines can’t find you if you are buried in an app
As Google’s Jason Spero says in the Mobile Playbook: “If you have to prioritize between an app and a mobile site, your first priority should be creating a mobile-optimized Website.” There’s a time and place for apps, but if you want your content to be discovered by a wider audience, it needs to be on your mobile site. And, you can build web apps to capture content or perform services with a wider customer reach on the web.  Note: search on Progressive Web Apps to learn more.

Thursday, August 4, 2016

Size Does Matter at Least When Talking about Content Trends

Longer, more in-depth content is cool. We see companies planning for more of  in-depth content and whitepapers in their 2017 budgets. The 350 word articles or blog posts that no one reads just won’t cut it in 2017 …1500–2000 words with lots of value, credibility. Posts/articles/papers are less frequent but meaningful with long shelf life.

Friday, October 30, 2015

Best Social Media Picture Sizes

Bigger is better for resolution  These are the ideal picture sizes for most social networks:

Horizontal (landscape) – 1,024 x 512
Vertical (portrait) – 800 x 1,200

Facebook – 1,200 x 628

Twitter – 1,024 x 512

LinkedIn – 800 x 800

Google+ – 800 x 1,200

Pinterest – 735 x 1,102

Instagram – 1,080 x 1,080

Remember large photos can be reduced without losing detail.

Thursday, February 20, 2014

What is the future of technology?

With Facebook's acquisition of WhatsApp for $19 Billion, I'm wondering is it the same old question about the technology or subscriber reach? WhatsApp definitely has the reach across the world with 450 million users but it also has the infrastructure in the application to use mobile broadband instead of fee-based telecom.

It's all about Telcom and who owns the pipe, always has been. But that got me thinking what about the future of technology? Why is Google and Apple all about the Robots and Artificial Intelligence? Anticipation of behavior? Modelling?

Ruven Cohen, Forbes Contributer, who I met a couple of times at SXSW really puts that question in a great framework. Read this article: What's Driving Google's Obsession with Artificial Intelligence and Robots

Ultimately, we want to be prepared to sell what people want in the future. The easiest and most intuitive way possible.

Friday, September 9, 2011

One Sheet is the coolest, quickest website maker for Bands. Period. is very cool. If you are a band, take one minute and setup your onesheet. Never has connecting all of your syndicated content, comings and goings, this and that been so easy. If you are not technically inclined, take 90 seconds and watch the video. You have to do this.

I have been a music lover, local band and venue supporter for years. I have a place for local bands and venues to add their upcoming events on Bands and venues can email me with the calendar they want access to and they can update.

Anyway, is supporting the bands. Very cool. Love love it.

Wednesday, August 10, 2011

Thumbtack is VERY COOL!

What a great way for a small business to think about how they are selling their business and get them to get organized online. I have never used a set of forms that are so intuitive and easy. I think this will catch on with the right partnerships! Count me in Thumbtack!

Love Thumbtack! Love it!

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